I don't think it's quite the same.No different than BMW or MB. They sell many more low end cars now than ever. It's how they make their real money to support development of the high end cars. Porsche had to do this too.
The extent might be a little different, but this sales and marketing strategy has been written about extensively. There is no cheap MB or BMW or Tesla for that matter. But if they don't sell enough of the less expensive cars they don't stay in business. There aren't enough people buying 100K cars to keep the doors open.I don't think it's quite the same.
BMW have about 50 different models, and they really don't sell that many 118i's... also, bear in mind even that isn't cheap - it's £29K ($42K). The overwhelming majority of BMWs on the road here are £35-40K+ cars so edging towards the premium / executive segment.
Tesla have four models (three in the UK), and the one cheap model outnumbers the other two by several orders of magnitude thus diluting the 'premium-ness' of the brand much much more than the odd 1-series does to BMW.
Me too, and me too! Every time I see a new 440i or something with that grille on the road, it always strikes me how ugly and out of place everything looks, and not just the main offender, the buck teeth. I am genuinely upset at BMW right now lolFormer BMW fan boi here.
I just don't like the styling. I don't like the nose. I don't like the wheels, and I don't like the overall shape.
I never did like those, but it did stop looking grotesque to me over the years. The same as well may be with the BMW (but I doubt it! Lol)Think back to when Lexus first came out with that huge ugly grill. The press totally panned it. Today it just says "Lexus".
Yeah... I keep thinking of a loaded diaper...And it ain't just the grille, look at the 440i from the back quarter, and the opposing lines: one from the door at the front going towards the rear, and one from the rear lights going towards the door. It just doesn't look right irl
IDK, seems like i4 is faster with the same range, likely handles better, has a great wireless CarPlay integration and digital key (that is, all the little gadgets and gizmos may work properly). I like the uniqueness of the 2, but if I were a current BMW customer this would be compelling.I've just read a few reviews. Until the last few years, I've just loved BMWs.
So, more power and torque than ours and a bit quicker to 60 (3.6 vs 4.4) and the quarter mile (12.1 vs 12.8). Similar battery capacity (80.7 vs 78), similar range (225 vs 233). Same rating from Car and Driver at 8.5/10.
So what's the big difference? Style, company philosophy, environmental footprint, and company age.
On all those points, I'm glad I chose the Polestar.