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It takes a long time to change the image of a company once it has been established. KIA has been established as a cheap value brand and raising prices and quality will not change that perspective in the short or medium term. You won’t see people switching to them from MB, BMW, Volvo unless their circumstances have changed and can no longer afford their vehicle or choice.

It is far easier to start as a luxury brand and offer value lines and models than to start as a value and upgrade to luxury.

finally no matter how it looks a cheap brand will always struggle with quality and kia interior quality normally leaves a lot to desire.
Definitely very true.

Kia has made some almost fun cars like the Stinger and some of the C'eed versions. But even then, their prices took them into M car territory and they just can't compete with that. The design isn't ageing well, the interiors are shocking, and it is just like they put as much features from a cheap parts bin on it without considering the overall intergration and design.

And then there is that logo, they've just rebranded and in my opinion made it even worse. It's classless, and stupidly large.
 

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The Sorento interior is in many ways equal to the Polestar. It has good leather and lots of brushed aluminum versus plastic piano black
Really? You think this busy ergonomic mess is equal in many ways to the Polestar? And that that cheap leather (piping is generally a dead giveaway for that, as is the shine) is good, the same? Ah well, we have to agree to disagree on this one as well.

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