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Polestar is partnering with electric bike company CAKE to strengthen each other's brands. Last year CAKE provided its products as showpieces at Polestar events. I'm interested to see what they come up with once the pandemic is over.

From Polestar:

Polestar, the electric performance car brand, and CAKE, the electric bike company, are strengthening a brand partnership in Europe.

The two young Swedish companies began collaborating in 2019 when the CEOs of both organisations recognised the shared brand values of their businesses.

Scandinavian design, electric powertrains and a new take on marketing, brand and retail are some of the key similarities. The two businesses also pride themselves on working with one of the world’s foremost shock absorber manufacturers – Öhlins.

“Polestar feels connected to CAKE, sharing both a belief in redefining performance and a passion for design. Our desire to create an electrified and emission-free future is a clear bridge between us,” comments Polestar CEO, Thomas Ingenlath.

At numerous Polestar events in 2019, CAKE provided its products as complementary showpieces. In 2020, the relationship between the two brands will spread into upcoming Polestar Spaces in Europe.

Stefan Ytterborn, CEO of CAKE, comments: “The motorcycle industry is undergoing a similar shift towards electrification as the car industry, and CAKE is ahead of the curve. CAKE urges people to explore with respect and are building high-tech bikes with a beautiful design, to do exactly that.”

CAKE will collaborate with Polestar Spaces for events and customer interactions, affording both brands the chance to reach new audiences which recognise and appreciate their shared beliefs.
 

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More information has emerged about this in the last few days e.g. The Cake Makka Electric Moped Charges As Its Being Carried By The Polestar 2 | Carscoops

There is also an excruciating video here:

Compared with some of the very capable e-bikes now available I think this is very odd. For starters it will be limited to 15mph (a standard e-bike can be pedalled faster than this) and it weighs 66kg. Fitting an Ohlins damper is naff marketing while the externally routed cabling looks messy, not to mention another sticker that some will want to remove.

I tried a GoCycle at Fully Charged on Sunday and loved it. It's about a quarter of the weight, can be carried and folds up to fit in the boot. Admittedly it is more expensive and needs to be pedalled but the design is remarkable and would surely be more in tune with Polestar's aspirations to cleverness. It's a more logical design than the Mokka - after all if the bike is going to be used in a city centre why have such chunky tyres?
 
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