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Polestar has announced their first retail partner in the Americas will be Groupe Park Avenue in Montreal, Canada. It will lead the way for a Canadian launch for Polestar.

Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.

Here's the full release by Polestar:

Polestar announces first retail partner in Americas alongside appointment of Country Manager for Canada

Rockleigh, NJ (Oct 16, 2019) Polestar, the electric performance brand, announced Groupe Park Avenue as its first retail partner in the Americas region today. A Polestar Space, Polestar’s new automotive retail concept will be located in Montreal, Canada. In conjunction with this first retail appointment for the Canadian market, Polestar announced Hugues Bissonnette as the Country Manager of the Canadian business.

“I am delighted to announce two critical components of Polestar’s entry into the Canadian market today,” said Gregor Hembrough, Head of Polestar in the Americas. “We have selected an incredible partner in Groupe Park Avenue. I am confident the team will embody the premium, consumer-centric retail experience we are striving for. It is also fitting that alongside the first retailer in Montreal, we announce a Quebecois as the Country Manager. Hugues has the right skillset, developed over time working in both the Americas and Europe, and I am confident he will have great success launching Polestar in Canada.”

The agreement with Groupe Park Avenue paves the way for the Montreal market launch of Polestar. The next steps include selection of the physical location for the Polestar Space and a ramp-up of marketing efforts, which began this past week at Complexe Desjardins.

"Groupe Park Avenue is extremely proud to partner with Polestar. We believe that after more than 60 years in business, this addition to our brand portfolio will excite our customers and help accelerate the shift towards electrification," said Norman Hébert, President and Chief Executive Officer of Groupe Park Avenue.

To support Groupe Park Avenue is new Country Manager for Canada, Hugues Bissonnette. Hugues started his automotive career in 1997, and has since spearheaded multiple market launches in Canada and abroad. Hugues’ career moved him to Volvo headquarters in Gothenburg, Sweden, when he became a Commercial Project Leader and, most recently, he led Volvo Canada’s Sales Operations, Product Planning and Vehicle Distribution.

“It is a privilege to lead a business in the fast growing electric vehicle market. I’m looking forward to implementing a new and unique brand, and the ability to do it at home in Canada is a dream come true. With an experienced team supporting me it is exciting to be at the beginning of the Polestar journey, designing products and services that will meet the highest demands of our unique clientele.”

Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.
 

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Polestar is looking to expand to Toronto and Vancouver in Canada.

Having made its choice of Montreal partner Groupe Park Avenue, the new Polestar brand has turned its attention to selecting dealer partners in the Toronto and Vancouver markets.

The marque’s Polestar 1 plug-in hybrid halo car is going through its launch cycle now, and the fully electric Polestar 2 will go on sale in June 2020. As preparations progress, Hugues Bissonnette, Polestar’s Canadian manager, says that dealer partners will be selected from among the existing Volvo dealers in Toronto and Vancouver by the end of November.

“We want one dealer per city,” Bissonnette told Automotive News Canada. “The average throughput on a Volvo store in Canada right now is just above 300 [units per year]. Our business model calls for 650, at least, per outlet. We’ll make sure that [selected dealers] get to that throughput target before we even consider having a second point in those cities.

“The goal is also to make sure that we have less owners, so if we're going to do a second point in Toronto, we will likely approach the existing partner before going outside.”

This model, along with Polestar’s zero-inventory, online-driven sales model, means selecting a retailer partner in these cities relies heavily on factors other than sales acumen.

“The service platform is obviously an important factor in the decision,” Bissonnette said, “especially in Toronto. It’s an important market volume-wise and very spread out geographically, so we want to make sure we can serve our customer in a good way.

“We want to make sure we partner up with the ones that have the most progressive mindset and a vision that's aligned with what we think is going to make us successful in Canada.”

Bissonnette said that Polestar plans to offer little variance in its products. Inventory will be held off-site away from retail locations, which will be on very small footprints centrally located in urban areas, and maintained in 80 per cent of the available configurations.

“Within 10 days, whether you're in Toronto or Montreal, you'll be able to take delivery of a car, which is not far from a traditional purchase today,” Bissonnette said. “You're not necessarily going to be able to touch the metal on the day that you purchase the car. But nowadays, with the [virtual-reality] tools that are going to be available in those spaces, it's going to be very close to reality.

“It's going to replace, in our opinion, having a hundred cars on the lot.”

Bissonnette said that the brand’s current growth plan projects having between seven to ten dealers across the country within five to six years, and it has not yet been decided whether all of those locations would be within Canada’s three largest cities.

“We’re not closing the door on other markets,” Bissonnette said. “We’re going to wait to see where demand goes. Government incentives drive purchase behaviours, so we’ll see where it leads.”
https://canada.autonews.com/retail/polestar-canada-seeks-toronto-vancouver-volvo-dealers-sell-its-cars
 

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Basically anywhere EV's are sold and doing well, Polestar will follow. Polestar has no choice but to ride the coat tails of established brands which is completely fine. It does however indicate where to expect them next!
 

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While Montreal was supposed to have the first Polestar Space in North America, the Park Avenue Group have pulled out and will no longer be involved with Polestar.
They've had to turn to the Toronto dealer partner to now add on responsibility for developing a Montreal Space. No word on the impact of this last minute switch on deliveries, pickups, service.
Kind of worrisome that customers who've ordered through the Montreal Space haven't been contacted.
 

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Grand Touring (the Toronto space owner) is handling Montreal too now. So there will still be a space there - but there's no data on how that affects the timeline for existing orders.

While Montreal was supposed to have the first Polestar Space in North America, the Park Avenue Group have pulled out and will no longer be involved with Polestar.
 

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I took a drive past the planned Montreal Polestar Space this weekend. So far, no progress at all on transforming the empty commercial property into Polestar. It's a beautiful space right in central downtown Montreal with huge floor to ceiling windows. Unfortunately, the windows are all still plastered with Commercial Real estate for Rent signs.
I guess it's a bit soon to plan for that test drive........
 

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I took a drive past the planned Montreal Polestar Space this weekend. So far, no progress at all on transforming the empty commercial property into Polestar. It's a beautiful space right in central downtown Montreal with huge floor to ceiling windows. Unfortunately, the windows are all still plastered with Commercial Real estate for Rent signs.
I guess it's a bit soon to plan for that test drive........
I wouldn't despair too much. It seems the whole N American Space situation is in a bit of flux, with the US situation being completely FUBAR, while the Canadian one is just conventionally FU. But, the actual test drive and delivery timeline seems unperturbed, once taking into account the actual delivery timeline globally. We were always supposed to get our cars after our EU/UK friends and it seems our timeline fits that plan, even if it's delayed ~2-3 months from the original one. First EU deliveries were originally meant for May/June and now that's July/August. Our deliveries were originally supposed to be in July and now they're Sept/Oct.

I'm sure it wasn't the original plan to have the US launch cities be pared back from their originally stated ones and for the original launch installations to be temporary "PopUps" for the first few months until they sorted out the actual Spaces. My local Space's zip code has changed at least twice. The original one on the confirmation page indicated the "San Jose" space would actually be cheekily adjacent to Tesla's Palo Alto showroom, 2 mi from Tesla HQ, where a Volvo dealership has been under construction for a face lift. Now it's meant to be in a large auto dealership area (Valley Fair/Steven Creek). We'll see if that stays, or if they end up converting the current PopUp (opens Wednesday!) into the actual Space with the Marin and San Jose installations being service and test drive centers.
 

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Considering Covid, I'm impressed Polestar is managing to still be getting the cars out this fall, let alone this year.
 

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Polestar has announced their first retail partner in the Americas will be Groupe Park Avenue in Montreal, Canada. It will lead the way for a Canadian launch for Polestar.

Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.

Here's the full release by Polestar:
Some more news about the opening of the Spaces in Canada and its sequence (the agreement with Groupe Park was cancelled) :

quote

Polestar has officially named its upcoming three Canadian retail locations – ‘Spaces’ in Polestar parlance – which will be located in Toronto, Vancouver and Montreal, with extra service locations an hour west of Toronto in Waterloo, Ont., as well as in Victoria, B.C.
Both the Montreal and Toronto locations will be part of the Grand Touring Automobiles Group, a long-time luxury automobile dealer group in Toronto making its first move into Canada’s second largest urban market. The west coast location will become part of the GAIN group, which owns 11 auto retailers on Vancouver Island, as well as the Vancouver Island Motorsport Circuit, Villa Eyrie Resort and the Cowichan River Lodge.
The three Polestar retail locations will be located at:

• Toronto: 55 Avenue Road, in the city’s upscale Yorkville shopping district.
• Montreal: 1255 boulevard René Levesque, in downtown Montreal.
• Vancouver: 827 Seymour Street, in the city’s business district.

All three are slated to open in the fall, said Polestar communications manager John Paolo Canton, likely in Vancouver first, followed by Toronto and Montreal. The first deliveries for the performance-oriented plug-in brand are expected to begin in September in Canada, using a home delivery model at first, for both sales and service.
Owners will receive loaner vehicles at home or office for service, although not necessarily Polestar or Volvo vehicles, said Canton, as Polestar Spaces will typically not have service facilities onsite.

unquote

Looks like the first deliveries will be at home, not in the Spaces. Nothing has been happening at the Vancouver address )empty), so that won't be ready anytime soon.
 

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The Montreal site remains empty with no sign of life, so that's consistent with the statement above.
I hadn't thought about Polestar spaces being only showrooms with no service departments, but of course that makes sense now.
I certainly hope there is a deal with Volvo Canada to provide service. Maybe we'll get TM3 loaners.
 

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Some Volvo technicians in Canada already have training scheduled, to get up to date with the electric drive train and stuff.
In my opinion, our Polestars cars will inevitably end up in Volvo garages.
The investment required to have a separate garage, lift, tools, diagnostic equipment, parts inventory, staff, only to maintain a couple of thousand cars is simply not worth it.
 

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Maybe we'll get TM3 loaners.
That would be a riot!
Hope they're not one of the models with an extra 300 kg of water:
google "tesla water in doors" for some pretty funny disaster videos (funny if you are not a Tesla owner).
Kind of throws off the criticisms about how much heavier the PS2 is than the Tesla.
 

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Some Volvo technicians in Canada already have training scheduled, to get up to date with the electric drive train and stuff.
In my opinion, our Polestars cars will inevitably end up in Volvo garages.
The investment required to have a separate garage, lift, tools, diagnostic equipment, parts inventory, staff, only to maintain a couple of thousand cars is simply not worth it.
I really hope that Volvo dealers are able to service Polestars. But there's already some pushback from dealers in the US.
 

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I really hope that Volvo dealers are able to service Polestars. But there's already some pushback from dealers in the US.
There's so much less to service. I'm not sure it represents such a big deal. Brakes are brakes. After that, Polestar can be expected to issue instructions about issues as they pop up and experienced mechanics will be able to implement them. In the U.S., it's more of a turf battle than anything else.
 
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