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Polestar has announced their first retail partner in the Americas will be Groupe Park Avenue in Montreal, Canada. It will lead the way for a Canadian launch for Polestar.

Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.

Here's the full release by Polestar:

Polestar announces first retail partner in Americas alongside appointment of Country Manager for Canada

Rockleigh, NJ (Oct 16, 2019) Polestar, the electric performance brand, announced Groupe Park Avenue as its first retail partner in the Americas region today. A Polestar Space, Polestar’s new automotive retail concept will be located in Montreal, Canada. In conjunction with this first retail appointment for the Canadian market, Polestar announced Hugues Bissonnette as the Country Manager of the Canadian business.

“I am delighted to announce two critical components of Polestar’s entry into the Canadian market today,” said Gregor Hembrough, Head of Polestar in the Americas. “We have selected an incredible partner in Groupe Park Avenue. I am confident the team will embody the premium, consumer-centric retail experience we are striving for. It is also fitting that alongside the first retailer in Montreal, we announce a Quebecois as the Country Manager. Hugues has the right skillset, developed over time working in both the Americas and Europe, and I am confident he will have great success launching Polestar in Canada.”

The agreement with Groupe Park Avenue paves the way for the Montreal market launch of Polestar. The next steps include selection of the physical location for the Polestar Space and a ramp-up of marketing efforts, which began this past week at Complexe Desjardins.

"Groupe Park Avenue is extremely proud to partner with Polestar. We believe that after more than 60 years in business, this addition to our brand portfolio will excite our customers and help accelerate the shift towards electrification," said Norman Hébert, President and Chief Executive Officer of Groupe Park Avenue.

To support Groupe Park Avenue is new Country Manager for Canada, Hugues Bissonnette. Hugues started his automotive career in 1997, and has since spearheaded multiple market launches in Canada and abroad. Hugues’ career moved him to Volvo headquarters in Gothenburg, Sweden, when he became a Commercial Project Leader and, most recently, he led Volvo Canada’s Sales Operations, Product Planning and Vehicle Distribution.

“It is a privilege to lead a business in the fast growing electric vehicle market. I’m looking forward to implementing a new and unique brand, and the ability to do it at home in Canada is a dream come true. With an experienced team supporting me it is exciting to be at the beginning of the Polestar journey, designing products and services that will meet the highest demands of our unique clientele.”

Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.
 

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Polestar is looking to expand to Toronto and Vancouver in Canada.

Having made its choice of Montreal partner Groupe Park Avenue, the new Polestar brand has turned its attention to selecting dealer partners in the Toronto and Vancouver markets.

The marque’s Polestar 1 plug-in hybrid halo car is going through its launch cycle now, and the fully electric Polestar 2 will go on sale in June 2020. As preparations progress, Hugues Bissonnette, Polestar’s Canadian manager, says that dealer partners will be selected from among the existing Volvo dealers in Toronto and Vancouver by the end of November.

“We want one dealer per city,” Bissonnette told Automotive News Canada. “The average throughput on a Volvo store in Canada right now is just above 300 [units per year]. Our business model calls for 650, at least, per outlet. We’ll make sure that [selected dealers] get to that throughput target before we even consider having a second point in those cities.

“The goal is also to make sure that we have less owners, so if we're going to do a second point in Toronto, we will likely approach the existing partner before going outside.”

This model, along with Polestar’s zero-inventory, online-driven sales model, means selecting a retailer partner in these cities relies heavily on factors other than sales acumen.

“The service platform is obviously an important factor in the decision,” Bissonnette said, “especially in Toronto. It’s an important market volume-wise and very spread out geographically, so we want to make sure we can serve our customer in a good way.

“We want to make sure we partner up with the ones that have the most progressive mindset and a vision that's aligned with what we think is going to make us successful in Canada.”

Bissonnette said that Polestar plans to offer little variance in its products. Inventory will be held off-site away from retail locations, which will be on very small footprints centrally located in urban areas, and maintained in 80 per cent of the available configurations.

“Within 10 days, whether you're in Toronto or Montreal, you'll be able to take delivery of a car, which is not far from a traditional purchase today,” Bissonnette said. “You're not necessarily going to be able to touch the metal on the day that you purchase the car. But nowadays, with the [virtual-reality] tools that are going to be available in those spaces, it's going to be very close to reality.

“It's going to replace, in our opinion, having a hundred cars on the lot.”

Bissonnette said that the brand’s current growth plan projects having between seven to ten dealers across the country within five to six years, and it has not yet been decided whether all of those locations would be within Canada’s three largest cities.

“We’re not closing the door on other markets,” Bissonnette said. “We’re going to wait to see where demand goes. Government incentives drive purchase behaviours, so we’ll see where it leads.”
https://canada.autonews.com/retail/polestar-canada-seeks-toronto-vancouver-volvo-dealers-sell-its-cars
 

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Basically anywhere EV's are sold and doing well, Polestar will follow. Polestar has no choice but to ride the coat tails of established brands which is completely fine. It does however indicate where to expect them next!
 

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While Montreal was supposed to have the first Polestar Space in North America, the Park Avenue Group have pulled out and will no longer be involved with Polestar.
They've had to turn to the Toronto dealer partner to now add on responsibility for developing a Montreal Space. No word on the impact of this last minute switch on deliveries, pickups, service.
Kind of worrisome that customers who've ordered through the Montreal Space haven't been contacted.
 

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Grand Touring (the Toronto space owner) is handling Montreal too now. So there will still be a space there - but there's no data on how that affects the timeline for existing orders.

While Montreal was supposed to have the first Polestar Space in North America, the Park Avenue Group have pulled out and will no longer be involved with Polestar.
 
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