What is Citroen thinking?
A court has reportedly ruled that Polestar's logo infringes on Citroen's trademarks.
The right side up logo is what turns the case for me. You can't trademark lines. They have to be lines in a particular configuration. I don't see it.The problem is that Logo is one issue, however brand identity is another.
On the Logo on it's own they might have decent case ... although it's a personal opinion, and when you don't rotate 45deg' you can't really say that these two are the same imho :-
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Brand Identity is different. When looking at two products without the brand markings on them, can you tell which is which? If you take the BMW / Merc / Jag badges of those cars, the general public should be to be able to say which is which.
You can't say a Polestar car with the THOR HAMMER Lights looks anything like a French car ... and this is where I see the case just being kicked out.
Just my opinion ... I'm not in law at all!
Just say someone cloned your plates and stuck them on a Citroen. Your documents clearly state your car is a Polestar.Will be interesting legally to see what happens. Though they will have the number plate of course.
That might work, if Polestar could be persuaded not to use naff stickers for each letter. That would look even cheaper and tackier than the current efforts on the doors. Honestly, which idiot thought that was a good way to identify a £50k car?But looking ahead, could they in France use the grille and rear hatch lid to spell out "POLESTAR"