The entire BMW concept for a few years now has been to try too hard. It's simply the "me too" for anyone who wants to think they are someone. With a Volvo you fly under the radar. That's certainly my preference.I've never owned or even driven a Volvo. I do like the looks of the recent models. Coming to Polestar from the BMW ethos. I don't much like the newer BMW models. They look like they're trying too hard to me.