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I’m hoping EV sector growth is impervious to a recession. Polestar will do well with Fleet Buyers who are trying to reduce their carbon footprint, that side of the business should keep ticking over.
A mistake they've likely made is bringing the Polestar 3 to the market before the Polestar 4. Appreciate it’s a marquee product orientated at the US market but lower cost is where it’s at right now.
The 4 will be revealed/launched later this year and both the 3 and 4 will likely start their full rollout of deliveries in 2024 (the 3 will have some nominal set of deliveries this year like the 2 had some in 2020 before a more full ramp in 2021).

The 4 will be their money maker. They want to get it right. The 3 will be a profit leader. Makes sense to first launch the 2 to get the brand set; then the 3 (timed with the sister EX90) to build production capacity and profit margins; and then as they further ramp get the 4 out.
 

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That’s not how Lexus started. I believe their first car was a Camry like car. Of course “Lexus in Japan” was and still is branded as a Toyota.
To me Lexus is a great example of the point @JRRF made. Even today, no matter of how much super perfect leather, and more perfect than real trees wood, and smooth engines they put in their cars. It remains a Toyota with some luxury bits thrown into it. Not aspirational, no true luxury, tacky styling, and totally missing the point that the imperfections make perfection. The difference is like having a plastic perfect barbie vs a real woman...
 

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In the US the ES 400 and ES 250 we’re both launched at the same time. This article confirms my memory.


"the original Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989"

I road in this car in 1989 (as a chauffeured car) and was impressed with how quiet it was. It was Toyota's signature F1 project. After that they started to re-badge Camry's as the ES.
 

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"the original Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989"

I road in this car in 1989 (as a chauffeured car) and was impressed with how quiet it was. It was Toyota's signature F1 project. After that they started to re-badge Camry's as the ES.
As I recall it was the same in Australia; LS came first then the ES. My uncle got really annoyed when we called his ES a Camry....
 

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My uncle got really annoyed when we called his ES a Camry....
The LS was a unique car based only very loosely on the Cressida. The ES so closely resembled a Camry it was a joke. The only reason to buy one was if you wanted to say you drove a "Lexus". At least when MB and BMW implemented this strategy, the C300/320 didn't resemble other, even cheaper cars.
 

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"the original Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989"

I road in this car in 1989 (as a chauffeured car) and was impressed with how quiet it was. It was Toyota's signature F1 project. After that they started to re-badge Camry's as the ES.
That article says “Lexus vehicles officially went on sale at a network of 81 new Lexus dealerships across the U.S. The LS 400 was sold along with a smaller sibling, the Toyota Camry-based ES 250.”
 

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It was. Just not initially.
Not to belabor the point but even on Lexus’s own history page they say they launch together.


Perhaps they were separated by a few weeks/months but considers within the same “launch window?” They did debuted together at a US auto show earlier in that year before the launch.
 

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Not to belabor the point but even on Lexus’s own history page they say they launch together.


Perhaps they were separated by a few weeks/months but considers within the same “launch window?” They did debuted together at a US auto show earlier in that year before the launch.
You are right, although apparently it was so forgettable that I forgot about it 🤣 I just found this: "The first generation ES (VZV21) debuted in January 1989 at the North American International Auto Show in Detroit as part of the launch of the Lexus division. In order to avoid introducing the nameplate with only one model, the LS 400, "
 

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Brand identification really matters. Most upscale brands have cheaper offerings, but only release them after they are well established as a luxury brand.

Right now the car market is very focused on more expensive models, and for good reason.
That POV has changed with the upcoming changes to Tesla Model 3 and the most talked about launch of Tesla Model 2. Plus numerous models are being priced out between 30-50K with (Hyundai, Kia, Cadillac, VW). Plus, Volvo is likely going to be launching the XC30 which is likely going to shift buying priorities. The days of expensive EVs are soon going to change and be disrupted.
 

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That POV has changed with the upcoming changes to Tesla Model 3 and the most talked about launch of Tesla Model 2. Plus numerous models are being priced out between 30-50K with (Hyundai, Kia, Cadillac, VW). Plus, Volvo is likely going to be launching the XC30 which is likely going to shift buying priorities. The days of expensive EVs are soon going to change and be disrupted.
I see that POV is being borne out completely. The high-end market rolled out first, and now lower priced models are coming to market. I don't really see Caddy in that equation yet (the Lyriq is really 50+), but Chevy is getting into the game with the Blazer and Equinox EVs.
 

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I see that POV is being borne out completely. The high-end market rolled out first, and now lower priced models are coming to market. I don't really see Caddy in that equation yet (the Lyriq is really 50+), but Chevy is getting into the game with the Blazer and Equinox EVs.
I am absolutely in love with the Kia EV9 - It’s super slick!
 
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